Purple prose is a term used to describe writing that is excessively flowery in its style. It is prose that draws attention to itself by its stylistic excesses to the extent that they get in the way of the meaning.
Purple prose is characterized by an overuse of verbose sentences, flowery vocabulary, and uncalled-for adjectives and adverbs. Occasionally an author might use purple prose for effect; it is generally seen as poor writing that should be avoided.
Polysyndeton is a literary device that describes the repetition of conjunctions such as “and,” “or,” and “but,” even where they are not necessary for meaning. It is used to create rhythm or emphasis in a text and can add to a sense of purpose or urgency.
Invective is language that is abusive, insulting, or deeply critical. Although it’s found in everyday life, it is also identified as a literary device used in speeches and literary texts. Invective is used to attack, belittle, or frighten an adversary. In the following example from Macbeth, the beleaguered eponymous hero is berating a terrified servant for looking so pale and scared.
A neologism is a new word that has been introduced to express a new concept or slant on a topic. It can also be a new meaning to an already existing word. Neologism was itself, rather beautifully, a new word.
When a writer or speaker poses a question and then answers it immediately, this is called hypophora. It is a useful technique for keeping the audience engaged, answering their questions before they are asked, and directing their thoughts in a particular direction.
It is quite common to find hypophora in speeches, advertising, and prose.
Hypophora examples
Context
Example
Speeches
What is that promise?
It’s a promise that says each of us has the freedom to make of our own lives what we will, but that we also have the obligation to treat each other with dignity and respect. —Barack Obama, August 28, 2008
Advertising
What’s the secret to a perfectly grilled steak? It’s all about the marinade. Our special blend of herbs and spices will leave your steak juicy, flavorful, and unforgettable.
Prose
Is it so bad, then, to be misunderstood? Pythagoras was misunderstood, and Socrates, and Jesus, and Luther, and Copernicus, and Galileo, and Newton, and every pure and wise spirit that ever took flesh. To be great is to be misunderstood. —Ralph Waldo Emerson, “Self-Reliance”
Epistrophe is a literary device that involves the repetition of a word or phrase at the end of successive lines or phrases. It is used to draw attention to the words, usually because they are of great significance in the text.
Circumlocution means using more words than are necessary to communicate meaning. It is not intrinsically bad or good, depending on its purpose and effect. It can be used to help soften the blow of bad news, obscure the truth, or be evasive.
Enthymeme describes an argument where one premise is assumed to be so obvious to the audience that it is implied rather than stated. Enthymemes make it much easier to form a logical argument, because it is not necessary to explain each premise.
Anastrophe is a literary device, sometimes called “inversion,” where the word order in a sentence or phrase is reversed. It is done for emphasis, to maintain rhyme or meter in a poem, or for some other effect desired by the author.
An allusion is commonly used in literature, cinema, music, and art. It is a reference to a person, place, or event that the speaker or writer assumes will be understood by their audience, with the effect that it adds a layer of meaning or insight to the text.