Attrition bias in research

Attrition is participant dropout over time in research studies. It’s also called subject mortality, but it doesn’t always refer to participants dying!

Almost all longitudinal studies will have some dropout, but the type and scale of the dropout can cause problems. Attrition bias is the selective dropout of some participants who systematically differ from those who remain in the study.

Attrition bias is especially problematic in randomized controlled trials for medical research.

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Understanding demand characteristics

In research, demand characteristics are cues that might indicate the study aims to participants. These cues can lead participants to change their behaviors or responses based on what they think the research is about.

Demand characteristics are problematic because they can bias your research findings. They commonly occur in psychology experiments and social sciences studies because these involve human participants.

It’s important to consider potential demand characteristics in your research design and deal with them appropriately to obtain valid results.

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