Which words should I abbreviate in an IEEE reference?

On the IEEE reference page, you should abbreviate the names of publishers (in IEEE book citations), journals (in IEEE journal article citations), universities, companies, conferences, and months. Authors’ first and middle names should also be presented as initials.

A list of the standard abbreviations for many common words can be found here. Note that these words are not abbreviated when they appear in the title of the source (e.g., the book or article title).