What Is a Cliché? | Definition, Meaning & Examples
A cliché is an expression or trope that has lost its impact due to excessive use in a given cultural context. “Time heals all wounds” is an example of a cliché.
Clichés are often perceived as a sign of a lack of effort, imagination, or sincerity in writing, speech, and creative works.
You can’t judge a book by its cover.
What goes around comes around.
Scribbr’s Paraphrasing Tool can help you find alternatives to clichés and find your unique voice.
What does cliché mean?
A cliché is an idea or turn of phrase that is considered dull and ineffective because of widespread overuse.
Clichés can be verbal or conceptual. A verbal cliché is a banal word or figure of speech.
- awesome
- crystal clear
- Every cloud has a silver lining.
A conceptual cliché: an overused plot device, character archetype, or other element of a creative work.
- the “it was all a dream” plot device
- the “mad scientist” character archetype
- the “happily ever after” ending
Clichés can make writing feel predictable and uninspired. Unique expressions are typically more compelling and memorable.
Perceptions of clichés are somewhat subjective. Newer expressions in particular may seem novel to some people and tiresome to others (e.g., “binge-watching” or “living rent free” in someone’s head).
“Cliché” can serve as a noun or an adjective, but “clichéd” is more widely accepted as the adjective form.
The term “cliché” is a loan word derived from the French “cliquer” (to click), used in printing to describe the repetitive sound of a plate that produced the same content repeatedly.
Cliché examples
Examples of writing clichés and their alternatives are shown in the table below. These phrases are not incorrect or taboo, but they tend to be overused.
Writing cliché examples | Alternatives |
---|---|
At the end of the day | Ultimately; in the final analysis |
It is important to note | Notably; importantly |
It is widely accepted that | Research shows that; evidence suggests that |
On the other hand | Conversely; alternatively; in contrast |
Business clichés (also known as “corporate speak”) are often used to signal belonging or expertise, but excessive use can be perceived as grating and inauthentic.
Examples of business clichés and alternatives are shown below.
Business cliché examples | Alternatives |
---|---|
Bandwidth | Capacity; resources |
Circle back | Revisit a topic later |
Move the needle | Make significant progress |
Low-hanging fruit | Easy-to-achieve goals |
Synergy | Effective collaboration |
Paradigm shift | Fundamental transformation |
Value add | Provide additional benefit |
Game changer | Significant innovation |
Thought-terminating clichés
A thought-terminating cliché is a short, dismissive expression that hinders critical thinking or shuts down discussion. “You’re overthinking it” is an example.
Robert Jay Lifton popularized the term “thought-terminating cliché” in a book on brainwashing and thought control. He described thought-terminating clichés as dismissing profound issues with “brief, highly reductive, definitive-sounding phrases, easily memorized and easily expressed.”
Thought-terminating cliches are common in both private and public discourse:
- In personal conversation: They are vague, invalidating truisms that are difficult to argue with and serve as conversation stoppers.
- In public discourse: They are stock phrases and simplistic arguments used to defend the status quo, upholding unjust systems, behaviors, and attitudes.
Personal conversation | Public discourse |
---|---|
That’s just the way things are.
It’s all part of God’s plan. You’re overthinking it. It’s not that serious. We’ve always done it this way. Don’t rock the boat. You’re being too sensitive. |
Collateral damage
Just following orders Separate but equal Pull yourself up by your bootstraps. You’re either with us or against us. Boys will be boys. |
How to avoid using clichés
Clichés tend to diminish a message’s impact, whether in speech, writing, or creative works. It’s not inherently wrong to use clichés, but original words and ideas have greater potential to make an impact.
George Orwell felt so strongly about avoiding clichés that he advised, “Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.”
How to avoid clichés:
- Familiarize yourself with common clichés.
- Identify them in your writing.
- Replace them with original wording.
Frequently asked questions about clichés
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Shabo, M. (2025, February 07). What Is a Cliché? | Definition, Meaning & Examples. Scribbr. Retrieved April 14, 2025, from https://www.scribbr.com/rhetoric/cliche/