How do I cite social media content in APA Style?

To cite a public post from social media, use the first 20 words of the post as a title, include the date it was posted and a URL, and mention the author’s username if they have one:

Dorsey, J. [@jack]. (2018, March 1). We’re committing Twitter to help increase the collective health, openness, and civility of public conversation, and to hold ourselves publicly [Tweet]. Twitter.

To cite content from social media that is not publicly accessible (e.g. direct messages, posts from private groups or user profiles), cite it as a personal communication in the text, but do not include it in the reference list:

When contacted online, the minister stated that the project was proceeding “according to plan” (R. James, Twitter direct message, March 25, 2017).