Example APA Style: Commercial Radio/TV

The reference of a commercial from radio/TV according to the APA Style is different from the one for a Radio/TV-show.

 Commercial Radio/TV
APA-format LastNameWriter, Initials (writer). And/or LastNameDirector, Initials (director). And/or NameCompany. (DateCommercialAired). TitleCommercial [Television or radio commercial]. City, State/Country: Television Network or Radio Station. Optional: Retrieved From http://WebAddress
In reference list Scott, J. T. (director). (2014). Puppy Love/Budweiser USA: Super Bowl XLVIII Commercial [Television Commercial]. St. Louis, MO: Fox. Retrieved from https://www.youtube.com/watch?v=uQB7QRyF4p4
In the text
  • According to the Television commercial  ‘Puppy Love/Budweiser USA: Super Bowl XLVIII Commercial’ … (Scott, 2014).
  • Scott (2006) suggested in the TV commercial ‘Puppy Love/Budweiser USA: Super Bowl XLVIII Commercial’ that … .

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Koen Driessen

Koen has written multiple theses and founded, together with Bas and Richard, the thesis editing company Scribbr in 2012.

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