What’s the difference between quantitative and qualitative methods?

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. Each is associated with a range of research methods.

Quantitative methods allow you to test a hypothesis by systematically collecting and analyzing data. Common methods include experiments, observations recorded as numbers, and surveys with closed-ended questions.

Qualitative methods allow you to explore ideas and experiences in depth. Common methods include interviews with open-ended questions, observations described in words, and literature reviews that explore concepts and theories.

Qualitative methods tend to be more flexible, while quantitative methods are more reproducible.