Ordinal data: examples, collection, and analysis
Ordinal data is classified into categories within a variable that have a natural rank order. However, the distances between the categories are uneven or unknown.
For example, the variable “frequency of physical exercise” can be categorized into the following:
1. Never  2. Rarely  3. Sometimes  4. Often  5. Always 
There is a clear order to these categories, but we cannot say that the difference between “never” and “rarely” is exactly the same as that between “sometimes” and “often”. Therefore, this scale is ordinal.
Levels of measurement
Ordinal is the second of 4 hierarchical levels of measurement: nominal, ordinal, interval, and ratio. The levels of measurement indicate how precisely data is recorded.
While nominal and ordinal variables are categorical, interval and ratio variables are quantitative.
Nominal data differs from ordinal data because it cannot be ranked in an order. Interval data differs from ordinal data because the differences between adjacent scores are equal.
Examples of ordinal scales
In social scientific research, ordinal variables often include ratings about opinions or perceptions, or demographic factors that are categorized into levels or brackets (such as social status or income).
Variable  Ordinal values 

Language ability 

Level of agreement 

Income level 

How to collect ordinal data
Ordinal variables are usually assessed using closedended survey questions that give participants several possible answers to choose from. These are userfriendly and let you easily compare data between participants.
Question  Options 

What is your age? 

What is your education level? 

In the past three months, how many times did you buy groceries online? 

Choosing the level of measurement
Some types of data can be recorded at more than one level. For example, for the variable of age:
 You could collect ordinal data by asking participants to select from four age brackets, as in the question above.
 You could collect ratio data by asking participants for their exact age.
The more precise level is always preferable for collecting data because it allows you to perform more mathematical operations and statistical analyses.
Likert scale data
In the social sciences, ordinal data is often collected using Likert scales. Likert scales are made up of 4 or more Likerttype questions with continuums of response items for participants to choose from.
How frequently do you buy energy efficient products?  

Never  Rarely  Sometimes  Often  Always 
How important do you think it is to reduce your carbon footprint?  
Not important  Slightly important  Important  Moderately important  Very important 
Since these values have a natural order, they are sometimes coded into numerical values. For example, 1 = Never, 2 = Rarely, 3 = Sometimes, 4 = Often, and 5 = Always.
But it’s important to note that not all mathematical operations can be performed on these numbers. Although you can say that two values in your data set are equal or unequal (= or ≠) or that one value is greater or less than another (< or >), you cannot meaningfully add or subtract the values from each other.
This becomes relevant when gathering descriptive statistics about your data.
How to analyze ordinal data
Ordinal data can be analyzed with both descriptive and inferential statistics.
Descriptive statistics
You can use these descriptive statistics with ordinal data:
 the frequency distribution in numbers or percentages,
 the mode or the median to find the central tendency,
 the range to indicate the variability.
Regular physical exercise is important for my mental health.  

Strongly disagree  Disagree  Neither disagree nor agree  Agree  Strongly agree 
To get an overview of your data, you can create a frequency distribution table that tells you how many times each response was selected.
Agreement level  Frequency 

Strongly disagree  2 
Disagree  2 
Neither disagree nor agree  8 
Agree  13 
Strongly agree  5 
To visualize your data, you can present it on a bar graph. Plot your categories on the xaxis and the frequencies on the yaxis.
Unlike with nominal data, the order of categories matters when displaying ordinal data.
Central tendency
The central tendency of your data set is where most of your values lie. The mode, mean, and median are three most commonly used measures of central tendency.
While the mode can almost always be found for ordinal data, the median can only be found in some cases.
The mean cannot be computed with ordinal data. Finding the mean requires you to perform arithmetic operations like addition and division on the values in the data set. Since the differences between adjacent scores are unknown with ordinal data, these operations cannot be performed for meaningful results.
The medians for odd and evennumbered data sets are found in different ways.
 In an oddnumbered data set, the median is the value at the middle of your data set when it is ranked.
 In an evennumbered data set, the median is the mean of the two values at the middle of your data set.
Now, suppose the two values in the middle were Agree and Strongly agree instead. How would you find the mean of these two values?
Since addition or division isn’t possible, the mean can’t be found for these two values even if you coded them numerically. There is no median in this case.
Variability
To assess the variability of your data set, you can find the minimum, maximum and range. You will need to numerically code your data for these.
The range gives you a general idea of how widely your scores differ from each other. From this information, you can conclude there was at least one answer on either end of the scale.
Statistical tests
Inferential statistics help you test scientific hypotheses about your data. The most appropriate statistical tests for ordinal data focus on the rankings of your measurements. These are nonparametric tests.
Parametric tests are used when your data fulfils certain criteria, like a normal distribution. While parametric tests assess means, nonparametric tests often assess medians or ranks.
There are many possible statistical tests that you can use for ordinal data. Which one you choose depends on your aims and the number and type of samples.
Nonparametric test  Aim  Samples or variables  Example 

Mood’s median test  Compare the medians  2 or more samples  How different are the median income levels of people in 2 neighbouring cities? 
MannWhitney U test (Wilcoxon rank sum test)  Compare sum of rankings of scores  2 independent samples  How does perceived social status in one city differ from that in another? 
Wilcoxon matchedpairs signedrank test  Compare magnitude and direction of difference between distributions of scores  2 dependent samples  How similar are the distributions of income levels of Democrats and Republicans in the same city? 
Kruskal–Wallis H test  Compare mean rankings of scores  3 or more samples  How does perceived social status differ between Democrats, Republicans and Independents? 
Spearman’s rho or rank correlation coefficient  Correlate 2 variables  2 ordinal variables  Does income level correlate with perceived social status? 
Frequently asked questions about ordinal data
 What is ordinal data?

Ordinal data has two characteristics:
 The data can be classified into different categories within a variable.
 The categories have a natural ranked order.
However, unlike with interval data, the distances between the categories are uneven or unknown.
 What are the four levels of measurement?

Levels of measurement tell you how precisely variables are recorded. There are 4 levels of measurement, which can be ranked from low to high:
 What’s the difference between nominal and ordinal data?

Nominal and ordinal are two of the four levels of measurement. Nominal level data can only be classified, while ordinal level data can be classified and ordered.
 Are ordinal variables categorical or quantitative?

In statistics, ordinal and nominal variables are both considered categorical variables.
Even though ordinal data can sometimes be numerical, not all mathematical operations can be performed on them.
 Are Likert scales ordinal or interval scales?

Individual Likerttype questions are generally considered ordinal data, because the items have clear rank order, but don’t have an even distribution.
Overall Likert scale scores are sometimes treated as interval data. These scores are considered to have directionality and even spacing between them.
The type of data determines what statistical tests you should use to analyze your data.