How do you write focus group questions?
As a rule of thumb, questions related to thoughts, beliefs, and feelings work well in focus groups. Take your time formulating strong questions, paying special attention to phrasing. Be careful to avoid leading questions, which can bias your responses.
Overall, your focus group questions should be:
- Open-ended and flexible
- Impossible to answer with “yes” or “no” (questions that start with “why” or “how” are often best)
- Unambiguous, getting straight to the point while still stimulating discussion
- Unbiased and neutral