When should you use a structured interview?

A structured interview is a data collection method that relies on asking questions in a set order to collect data on a topic. They are often quantitative in nature. Structured interviews are best used when: 

  • You already have a very clear understanding of your topic. Perhaps significant research has already been conducted, or you have done some prior research yourself, but you already possess a baseline for designing strong structured questions.
  • You are constrained in terms of time or resources and need to analyze your data quickly and efficiently.
  • Your research question depends on strong parity between participants, with environmental conditions held constant.

More flexible interview options include semi-structured interviews, unstructured interviews, and focus groups.